22.02.2016 A New Day for print journalism?

So perhaps the death of print journalism isn’t as certain as everyone has predicted?

Less than two weeks after the news that the print edition of the Independent was to cease publication, Trinity Mirror has today confirmed it will launch a new national newspaper next week.

New Day, as the Monday to Friday title will be called, will apparently be “upbeat”, “optimistic” and “politically neutral”.

Trinity Mirror said it will be “an entirely new newspaper, not a sister title or light version of the Daily Mirror“.

In a statement, it said New Day will cover news and topical content “with a modern style and tone”, aimed at a wide audience who “want something different from what is currently available”.

The 40-page title will cost 25p for the first fortnight before rising to 50p. While it will have a presence on social media, it will not have a website.

An Independent idea

Editor Alison Phillips claimed newspapers aren’t meeting people’s needs, and said New Day was the first newspaper “designed for people’s modern lifestyles”.

Trinity Mirror is confident the paper can survive in the digital age and will “tempt people back” to print.

Though the company claimed the timing of the announcement had nothing to do with the closure of the Independent, it is clear it has been created to compete with that paper’s former stablemate the i, which has a similar price and is also politically neutral.

The was designed to appeal to people who did not have the time to read a full newspaper but who wanted a “comprehensive digest of news”.

Perhaps the biggest insight into what we can expect from New Day was given by Phillips on Radio 4’s Today programme, when she said the paper will be “a ruthless edit of the day”.

Back to the future

The success of papers like the i and the Metro and the creation of New Day suggest an interesting potential future direction for print journalism.

In our busy, 21st century lives we no longer have the time to digest news in the way we once did, preferring “bite-sized chunks” of information to long-form journalism.

It is after all the way we digest news online, ruthlessly picking and clicking the stories we want to read before rapidly moving on if they don’t hold our attention, as well as the way we digest social media, in 140-character chunks with contractions and emojis taking the place of longer words.

It seems ironic that “dead tree” journalism could survive the digital age by emulating the very thing that has been taking away its trade.

Do you think New Day heralds a new dawn in the way we consume print media? We’d love to hear from you. Tweet us @brightercomms.