19.10.2015 Brighter scoops two awards at Chartered Institute of Public Relations PRide awards 2015

We are very proud to have picked up two awards at the prestigious 2015 Wales Chartered Institute of Public Relations (CIPR) PRide Awards. This year saw hundreds of the region’s leading public relations practitioners attend the annual ceremony in Cardiff’s City Hall, hosted by comedian Chris Corcoran.

 The CIPR PRide Awards is the only UK-wide awards scheme that recognises excellence in public relations and communications work across Scotland, Wales, Northern Ireland and six English regions. Now in its twelfth year, the CIPR PRide Awards grows year-on-year as consultancies and organisations increasingly recognise the benefits of recognition from the PR profession’s only Chartered body. This year’s awards attracted 950 entries from public relations teams, consultancies and individuals across the UK.

 The judging process for the PRide Awards is rigorous, with a national panel of industry experts assessing the shortlisted entries and choosing the winners. We picked up the gold award for ‘Best Healthcare Campaign’ for our work with the Life Sciences Hub Wales.

 Commenting on our entry, the judges said:

 “A great campaign that achieved excellent national media cut through and made a science story engaging. This campaign took a potentially dry-sounding Life Sciences Hub and used a clear set of objectives to drive awareness and interest nationally. Audiences were clearly identified and targeted with excellent use made of both news media and social media.”

 Picking up a gold award was exciting enough, so imagine our delight when we won silver in the main award, the ‘Outstanding Consultancy’ category. This is a highly competitive category, and as a four-year-old consultancy we are incredibly proud of this achievement only three years after winning Gold in the ‘Best Small Consultancy’ category.

 Our Managing Director Sara Robinson said:

 “We are delighted to have won these two awards, which are a testament to the hard work and dedication of our superb team.”

 Chair of the CIPR Cymru Wales group Eoghan Mortell FCIPR said:

 “Each year we’re seeing competition for PRide awards in Wales becoming more intense, as rising numbers of talented communicators from many different parts of the public and private sectors put their work forward for recognition. That’s got to be healthy for the public relations industry here and will contribute to rising standards. Congratulations are due to all award winners and finalists. By showcasing their projects at PRide they are helping create a brighter future for PR.”