16.01.2014 Cake MD to sleep under the stars to raise cash for homeless

Our Managing Director Sara Robinson is to sleep under the stars to help raise awareness of homelessness and poverty in the Cardiff city region.


The CEO Sleepout Cardiff will take place in the grounds of Cardiff Castle on March 27, and business bosses from across the region will be taking part.

The volunteers will sleep out regardless of the conditions to raise £70,000 in sponsorship, which will be distributed among local charities involved in addressing the causes of homelessness and supporting individuals faced with severe hardship.

The aim of CEO Sleepout Cardiff is to make a tangible difference to individuals faced with homelessness across the city region by, firstly, raising awareness of their circumstances and, secondly, providing financial support to local organisations that address the hidden causes of homelessness through supporting those most at risk; that help individuals progress from homelessness to a more secure and positive future; and those that support people who are homeless and faced with severe hardship.

The CEO Sleepout Cardiff will be looking to build on the success of two previous events that have raised thousands of pounds in the UK last year. A similar event held in Newcastle last October raised more than £56,000, while the first event held in Middlesbrough last March raised more than £30,000.

CEO Sleepout UK founder and chairman Andy Preston said:

 “Cardiff looks set to host the most dramatic and generous CEO Sleepout event in the UK in 2014.

“The energy and compassion of Cardiff’s business leaders has genuinely inspired me.”

Sara said:

“While I will only be experiencing what it feels like to sleep rough for one night, I hope to raise much-needed funds while raising awareness of the hidden causes of homelessness.

“I have already received some very generous support from colleagues and clients, and I’d like to say a big thank you to DJM Solicitors for their kind donation. Every penny really does count, and I’m aiming to raise as much as possible for a cause that’s very close to my heart.”

To sponsor Sara click here: http://www.justgiving.com/sara-robinson3