03.11.2014 Cake picks up trio of awards at CIPR PRide awards 2014
We are very proud to have scooped three prestigious awards at the 2014 Wales Chartered Institute of Public Relations (CIPR) PRide Awards. This year saw hundreds of the region’s leading public relations practitioners attend the annual awards ceremony, hosted by opera singer and BBC Wales presenter Wynne Evans.

The CIPR PRide Awards is the only UK-wide awards scheme that recognises excellence in public relations and communications work across Scotland, Wales, Northern Ireland and six English regions. Now in its 11th year, the CIPR PRide Awards grow year-on-year as consultancies and organisations increasingly recognise the benefits of awards from the PR profession’s only Chartered body. This year’s awards attracted 1100 entries from public relations teams, consultancies and individuals across the UK.

 The judging process for the PRide Awards is rigorous with a national panel of industry experts assessing the shortlisted entries and choosing the winners. We picked up one gold award for ‘Best Corporate and Business Communications Campaign’ for our work with helpline provider Connect Assist. 

Commenting on our entry, the judges said:

“This tightly-focused campaign achieved some excellent outputs, with media coverage across key national and third sector media, that has also translated into strong outcomes in the form of increased business levels and the creation of new jobs. The campaign also delivered strongly in terms of web and digital outputs and has brought what can be a dry topic to life by delivering a strong campaign that will run into the future.”

We were also delighted to win a gold award for ‘Best Not For Profit Campaign’ for our work on National Adoption Week 2013 on behalf of the British Association of Adoption and Fostering. The judges had the following to say about a campaign we are very proud of:

“Using National Adoption Week as a hook, the campaign was impactful in raising awareness of misconceptions around adoption and resulted in success by attracting enquiries from a range of prospective adopters. The integrated PR and political engagement campaign positioned widely held misconceptions around adoption as a serious issue resulting in a shortage of adopters in Wales. It engaged not just the public, but key players politically, and ensured adoption was at the forefront of Assembly Members’ minds.”

Picking up two gold awards for campaigns was exciting enough, so imagine our delight when we won silver in the main award, the ‘Outstanding Consultancy’ category. This is a highly competitive category, and as a three-year-old consultancy we are incredibly proud of this achievement only two years after winning Gold in the ‘Best Small Consultancy’ category.

CIPR CEO, Alastair McCapra, commented: “The Welsh CIPR PRide Awards celebrate the best PR and communications campaigns and teams from across the region. The sheer number of high quality entries received this year, especially when things are still pretty tough out there economically, is testament to a thriving regional industry. The CIPR PRide Awards represent the best, most creative and most effective public relations work across the UK and to win an award is a great achievement.”