01.08.2013 Deal sees Cake expand services and open new London base

We are pleased to announce that we are expanding, with the opening of a London office and the introduction of a new range of in-house services.

The move co-incides with private venture capital company, Audere Capital, taking a significant minority stake in our Cardiff-based PR consultancy.

Audere Capital, which has made investments totalling £1.8M in the media and fashion sectors, was founded by investor Richard Alvin. Previously head of PR for the London Docklands Development Corporation, he founded business media publishing and research company Capital Business Media, based in London and New York.


The deal sees Richard join our board in an Executive Director role. Advising us on the deal was Sheraz Akram of commercial law specialists DJM Solicitors.  Commenting on the deal, Richard said:

“Having previously been responsible for managing a £3M contract with one of the then largest PR agencies in the UK – and now coming into contact with numerous agencies through my direct involvement with Capital Business Media – I’ve seen first hand how Cake Communications provide their clients with an excellent level of service.

“Through my investment and board membership I aim to help grow the existing client base across the UK whilst retaining the independent spirit ingrained in the company.

“Given that I come into contact with a hundred or so agencies every week, the fact that I approached Cake Communications with a view to making an investment speaks volumes. I am very pleased that we have been able to structure a deal to help Cake to grow and establish a national presence.”

Cake Communications was established in 2011 by award-winning PR consultant, and former journalist, Sara Robinson. Based in Caspian Point in Cardiff Bay, we are an independent communications agency offering multi-platform communication campaigns, public relations consultancy, digital strategy, social media management and training.

Our client list includes organisations in the legal, healthcare, education, retail, property, technology and charity sectors. We are very proud to be the current Chartered Institute of Public Relations Outstanding Small Consultancy of the year.

Having signed a City-based investment fund as one of our first clients, we have always been ambitious about developing a broad, truly national client base. Establishing a base in Canary Wharf will help support our ambitious growth plans.

With this new investment secured, the next year promises to be an exciting one for our team. The deal means our clients can now benefit from a range of in-house services including cutting edge tablet and smartphone publishing technology, social media apps and sophisticated online research software.

We are also delighted to have a new director of Richard’s calibre on board. We are confident that his industry knowledge, expertise in large-scale projects and track record of working with SMEs will be invaluable to us as we look to achieve growth.

For more information on our new services please contact Sara Robinson on sara@cakecommunications.co.uk.