12.10.2016 Facebook sets its sights on the office with Workplace  

As part of its continuing mission to invade every aspect of our existences, social media giant Facebook has now set its sights on our working lives.

Yesterday the company launched a new service called Workplace, which replicates the feel and look of its main platform but is specifically tailored for the office.

shutterstock_293765597Alexey Boldin / Shutterstock.com

In encouraging users to share spreadsheets instead of cat videos, Facebook is parking its tanks squarely on LinkedIn’s lawn.

Its aim is simple; Facebook wants us to use its services 24/7 – not just at home, on the go or during our commute, but in work as well.

Workplace, which is separate from personal Facebook accounts, offers group discussion, a personalised news feed and voice and video calling, allowing users to“work together and get more done”, according to the company.

“The same way we connect people, we want to connect co-workers,” a Facebook spokesman explained.

The company is moving to a fee-based model for the first time and making the platform ad free. The service will cost $3 per month for the first 1,000 monthly active users, dropping to $1 per month for 10,000.

More than 1,000 companies and organisations have tested Workplace, and Facebook itself has been using a version of the platform for a number of years.

It is said to have done away with emails completely as a result, and hopes it can persuade the rest of us to do the same.

Of course, workplace productivity and social networking platforms are nothing new, and “email killers” such as Slack are Jive already popular, yet email stubbornly persists.

Could Facebook, with its incredible global reach and 1.7bn active monthly users, finally kill it off for good? We will keep an eye onour newsfeeds…