27.04.2012 Why getting on our bike for Barnardos is a piece of Cake

We are so busy producing wonderful integrated communications and Public Relations and digital campaigns here at Cake HQ (**shameless plug alert**) that fitting in time for exercise is a bit of a challenge. But we love a good cause and charity giving is really important to us.

Last year our head honcho Sara Robinson took part in the South Wales Echo On Your Bike for Barnardo’s event, a 40-mile bike ride through the Vale of Glamorgan,  and she enjoyed it so much she has persuaded the Cake Communications team to join her this year.

We will be cycling the picturesque route from Cardiff to Bridgend and back via Wenvoe as a team, including Account Executive Jodie Phillips (22) and associate Cory Hughes. There will be lots of power drinks and motivational tunes involved – we are relying on Eye Of The Tiger, Proud Mary and Iggy Pop’s The Passenger to get us through the pain barrier. It’s that slow, long hill from the Copthorne Hotel in Cardiff to Cowbridge that we’re fearing the most.

Sara, who lives in Cardiff, blames the On Your Bike for Barnardo’s 2011 event for giving her the cycling bug,  even though she couldn’t walk for days afterwards (something she blames on failing to train. And as all good girl scouts know, failing to prepare is preparing to fail).


Obligatory 'before' AKA 'taking this in my stride' shot

Obligatory ‘before’ AKA ‘taking this in my stride’ shot

Four hours later, the 'after' shot. Asleep in a car park.

Four hours later, the ‘after’ shot. Asleep in a car park.











Sara now plans to enter other cycling events including some serious cycling around France next year.

“On Your Bike for Barnardo’s was such a wonderful experience and gave me such a terrific sense of achievement.” says Sara.

 “The route through the Vale of Glamorgan is lovely and, as the event is not competitive, you can go at your own pace.  I am a keen supporter of Barnardo’s because, as a mum of a five-year-old, I recognise the vital work the charity does for some of our most vulnerable children.”

“The event sparked a passion for cycling in me and I’m hoping it will do the same for the rest of my Cake Communications team.  It will be a great team-building event which hopefully will raise a lot of money for Barnardo’s.”

There’s still time to register for South Wales Echo On Your Bike for Barnardo’s which takes place on Sunday, 20th May, 2012 at 8am.  It starts and ends at the Copthorne Hotel at Culverhouse Cross and loops through the Vale of Glamorgan.

For more information or an entry form ring Barnardo’s Cymru on 02920 436236, click here  or e mail event@barnardos.org.uk. To donate to Cake Communications‘ efforts you can do so securely online here.