15.05.2017 How to nail a media interview

Being the subject of a broadcast interview can be a daunting experience, whether it’s your first time or your 101st.

No matter how confident you may think you are, once the lights hit your face and the microphone is next to your mouth even the most prepared can find it extremely difficult to concentrate, let alone remember everything you wanted to say.


Here, we set our some of our top media interview training tips:

Before the interview

It is vital you agree on your key message or messages before the interview and ensure you can deliver them in a clear and concise way.

It is even better if you can deliver them in a way that can be turned into sound bites, because that could end up being all that is broadcast.

You should also make sure you know how your organisation fits into the wider news agenda. If it is not clear why you are to be the subject of an interview, you should ask the interviewer where you fit in and why they want to speak to you in particular.

Think about the possible questions you could be asked, even the difficult ones. If you have an idea as to what might be thrown at you, you will be more likely to be able to answer in a confident manner.

While you think about the possible questions it is also a good idea to consider your approach, which may differ depending on whether it will be for TV or radio, live or pre-recorded.

Prepare, but don’t over-prepare or rehearse your answers too much. If you do you might end up sounding too polished or even risk being caught out by a question you were not prepared for.


During the interview

Don’t over sell your business or product. If you do, don’t expect to be asked back. While it is good to be able to mention your business or product, overselling will make you sound repetitive and unprofessional, which will reflect badly on you and will ultimately be counterproductive. Always aim to come across as confident and professional.

Appearing cool, calm and collected during an interview is vital. Don’t panic or overreact, take time to consider your answer if you need to, and try not to say “um” or “er” while thinking.

We make sure that experienced journalists and broadcasters deliver our media training workshops so you learn from the best. If you need help preparing for a broadcast interview, contact us about our workshops.