03.07.2014 Is Facebook set to filter NSFW content?

Rumour has it that the worker bees at Facebook are busy developing a safe-for-work version of their social network. An anonymous member of staff at Facebook has spoken about plans to build ‘FB@Work’, a more office-acceptable edit of the site for use on all major media platforms.

The full intentions of the company are not yet clear, and it may just be an experiment, but if FB@Work becomes publicly available, it is highly likely that the network’s 1.28 billion users will welcome it.

 

Facebook Safe For Work

 

In offices, there’d be less hurried switching of browser windows, and sneaking a peek at Facebook while at your desk would be much less risky. Imagine – no more fear of the boss walking past just as your housemate shares their birthday suit with the world… Depending on the way FB@Work is built, it could also garner the interest of businesses wanting a safe social media presence but wary about causing unintended offence.

Uptake of such a service, if made chargeable, could significantly increase Facebook’s annual profit. Last year, they profited $642 million thanks to development of their mobile service; if businesses jumped on board a monetised SFW version of the site, it could be another huge money-spinner.

Informal use of Facebook in the workplace is nothing new, as many employees know. Organising business events, publicising achievements and relaying messages – these all happen on social networks everyday in private conversations and groups. To be able to freely use Facebook for this in offices, without the potential problem of people overseeing offensive material, could create a less stressful and more open atmosphere around the use of social media in the workplace.

 

FB Helps You Connect

 

On the surface, FB@Work, could be beneficial to thousands of Facebook’s faithful followers. Whether it would charge users for the service and how successful the uptake would be remains to be seen, as does any formal confirmation that the SFW Facebook will even exist.

With high interest in professional business communications online – LinkedIn currently has over 300 million users – FB@Work has the potential to dramatically reshape workplaces and relationships.

 Join us in the wait for more official information. Do you think this will be a positive or negative addition to our lives? Let us know @CakeComms!