06.08.2012 Jolly hockey sticks & the power of sport for good

We are a sporty bunch at Cake (well, Jodie is…) so we were excited to sponsor a hockey tournament that took place in Cardiff during July. We happily jumped onboard without hesitation, not least because it gave us the opportunity to prove what we do stretches far beyond sitting in our office being all ‘PR’ and creative, knocking out press releases and penning sparkling web copy.

Admittedly, this is a part of what we do but we also love the opportunity to be a part of something worthwhile.

The Cake Communications cup tournament took place on Tuesday evenings throughout July at Cardiff International Sports Stadium in Leckwith, and brought together mixed teams from around South Wales to battle it out here in the capital city. Teams played 11-a-side games, with each one lasting 50 minutes in total. Each team was made up of 5 men, 5 women and a goalkeeper, and each represented a community coming together in the name of friendly competition and sportsmanship.

We love everything the tournament stands for, as we all agree that sport can be a force for good, something the whole nation is experiencing at the moment thanks to team GB’s stellar performance at the 2012 Olympics.

 Organiser Gareth Price said:

“Over the last few years, the Cardiff mixed tournament has become one of the most popular events in the South Wales hockey scene. As soon as the summer starts, players are always asking ‘When does the mixed start?’. It’s a lovely way for people to come together, play some hockey in the sunshine and have a good time.”

The reigning champions, Cowards, faced Whitchurch in the first week, but failed to continue their winning streak at this early stage, losing their opening game 3-1. When the final arrived, Cowards and Whitchurch were to take part in a rematch, making for an exciting and unpredictable face-off. The atmosphere was buzzing with anticipation, with no one sure who to back in this epic battle of the titans. A painfully tense first half saw both teams scoring once each, but in the latter half Whitchurch took control and made the final a repeat of the previous score – a 3-1 win that saw them snatch the title.

We were delighted to supply celebratory champagne for the winners; we find bubbles the perfect companion to Cake.

The people that really deserved the celebrations were those who organised and took part in the event, where many new friendships were formed, and plenty of fun was had .

Thanks to our sponsorship, the tournament organisers were able to award the champions with a sparkly trophy, which was awarded by our very own Kerry Edens.

Organiser Gareth Price said:

“It was great to work with Cake Communications and to be able to offer a trophy to the winning squad for the first time. Many people make important contributions to make this event possible and it was great to have a local business’ support.”