Sara Robinson

Managing Director

Sara is a former print and broadcast journalist with over sixteen years’ experience gained in-house and in agency roles.

She has devised and delivered communications strategies for clients in a wide range of sectors including legal, construction, food and hospitality, environmental, B2B, education, government, health, technology, economic development and property.

Sara is a multiple award-winning member of the Chartered Institute of Public Relations and was the 2012 Institute of Directors’ Young Director of the Year in Wales. She takes a very hands-on approach, and takes pride in getting under the skin of a business to deliver strategies and creative campaigns that support overall business goals.

In the Spotlight


Radio 4 or Jazz FM in the house, Radio Wales in the office, Spotify, Netflix to fuel my box set addictions, The Times and Guardian delivered to my iPad and BBC and WalesOnline for web-based news on the go.


@caitlinmoran, Times columnist and all-round journalist heroine.


Finishing the Barcelona half marathon with a personal best time (and celebrating with my own body weight in tapas and cava). The route was breathtaking.


Barafundle Bay in west Wales and Havana, somewhere I’d love to return.


Fish, halloumi and cauliflower cheese, not necessarily together.


Gin and tonic or a nice bottle of Rioja.


Reading, politics and pub quizzes. Yes. I'm that person.


Curled up in a comfortable chair with a book, or exploring a museum or library with my son.

Social media:

Twitter (I’ve been hooked from the beginning) and Instagram for pimping my pictures.


“Anything’s possible if you have enough nerve” – J.K Rowling.

Bright spot:

The highlight of an early music journalism career was interviewing Blondie’s Debbie Harry and Motown legends Martha Reeves and Edwin Starr. The lowlight? Having to review a Hearsay concert. On a bank holiday.