23.09.2016 PR Bright Spot: #CatsNotAds
catKickstarter: The Citizens Advertising Takeover Service (C.A.T.S)

What is it?

Cats took over London’s Clapham Common Tube station for two weeks. The Citizens Advertising Takeover Service (C.A.T.S.) has replaced 68 adverts at with pictures of cats. #CatsNotAds was the first project of Glimpse, a voluntary collective of writers, creators and designers, which ran a Kickstarter campaign and raised £23,000 to make it a reality. Posters throughout the station featured photographs of stray cats from rescue charities Cats Protection and Battersea Dogs and Cats Home.

What was the effect?

The campaign received widespread media coverage in outlets including The Guardian, CNN, BBC and the Daily Mail. It was also reported internationally in China, Russia, USA, and Germany and trended on social media. Katy Edelsten and Chloe Cordon, the creative duo behind the idea, have since been hired by London ad agency Wieden + Kennedy.

Why we liked it

This was clever, fresh and fun idea that demonstrated that a collective effort of creative individuals can change the way we see ordinary things.

We also love the message that James Turner, founder of Glimpse, highlights: “We want agencies and brands to be mindful of the power they wield and to use it to encourage positive values in society. Things like empathy and tolerance, community and togetherness deserve to be at the heart of our culture.”