Press Release Writing

Do you want to write brighter press releases that secure media coverage?

Our tailored training gives delegates a better understanding of how the press works and tips on how to get stories published. This course is not only for press officers but also for anyone who has to deal with the press. It covers:

•  The changing media landscape
•  Definition of a press release
•  Structure – importance of a killer intro and the inverted pyramid principle of writing for news media
•  How to get journalists interested in your story
•  Selling in – tips for dealing with journalists
•  Top tips on style, length and vocabulary
•  How to get your release to the right person at the right time
•  Common mistakes to avoid

This is a practical course delivered by a senior journalist with over 20 years’ experience in the media both as a reporter and news editor. For more information on our brighter press release writing course, drop us a line.