14.12.2015 Social Trends for 2016

Social media is playing a bigger part in our lives than ever before, and with businesses tapping in to connect with the two billion users, its influence is set to keep growing. With this in mind, here’s a look at three social media trends we are expecting in 2016.

Social trends 1

  • Social Video

Since its launch at the end of 2011 Snapchat has gained over 100 million active users and more than five billon daily video views. Pair that with the 40 years of video being watched on Periscope every day, as well as the increased popularity of Facebook and Instagram video, its safe to say social video is soaring- a trend expected to continue in 2016.

Although the use of social media to engage with consumers is not a particularly new phenomenon, research shows Instagram videos have twice the engagement of photos, and with 62 per cent of brands on Instagram now sharing videos, this might just be catching on.

With video expected to make up one third of Internet traffic in 2017, it’s pretty clear most of us, and most businesses, will be creating and enjoying more social video content than ever next year. 

Social trends 2

  • Social Media Advertising

We have all seen the personalised adverts popping up on our newsfeeds, specially tailored to us, based on our browsing habits. With so many of us logging on to social media websites every day it’s no surprise that advertisers have recognised this as a great way to market their products.

Adverts have changed in recent years from the traditional banner format to ads that target us directly based on our likes and dislikes. Advertising revenue is expected to pull in more than $21 billion (around £13 billion) in 2016, so this is a trend we can expect to see continuing across all social media platforms in the New Year.

Social trends 3

  • Social Media and E-Commerce

The introduction of the ‘buy button’ and more recently the ‘buy tickets’ function is Facebook’s latest move to integrate online shopping and social media. By allowing brands access to the same information about our likes and dislikes already available to advertisers, they will be able to target particular products at the individuals who are most likely to buy them.

Online shopping sales in the UK are expected to increase from £52.25 billion this year to over £60 billion in 2016, and with so many of us deciding to head online to do our shopping this trend is likely to take off in the coming years.