07.07.2016 Two bright weeks at Brighter Comms

Cardiff University MA student Anastasia Prutova recently joined us for a two-week work placement. Here she sets out what she learned.


One bright morning last month I buzzed the door of the award-winning PR company Brighter Comms.

It was one of those rare sunny days in South Wales, when everyone feels a tad happier, more cheerful and has the urge to go outside and catch a bit of sunshine.

That day was the first of my two week-long internship at Brighter Comms, the first internship I’d ever had. Somehow, I had no concerns, no worries, and no nervous breakdowns. I felt calm, fortunate and excited to start.

I was greeted with the most cordial welcome – bright eyes and sparkling smiles . That moment I knew I was going to be a part of one-of-a-kind team, and a great couple of weeks, which I would never forget, were ahead of me.

On the first day I was bombarded with a lot of information. Needless to say, I was worried I wouldn’t be able to keep everything in my head. Fortunately, I felt like I could ask anything without being judged or appearing stupid. And trust me when I say I had tons of questions. I wanted to learn and take in as much information as humanly possible (at the end of the day, it was only two weeks).

Throughout the 10 working days with Brighter Comms, I was fortunate to be given an opportunity to develop my skills in different areas, from writing blogs and press releases to planning content for clients’ social media channels. As challenging as it was at times, I loved every minute of it.

Every day provided an invaluable lesson. I was like a sponge, absorbing everything I was told and everything I could see. So if you’re considering a career in PR, here are a few of my observations:


  • It’s a busy environment  

As fun as PR can be, everyone in the office is likely to be working on many different deadlines at the same time, so there is often little time for jokes and small talk. Although, they are always appreciated.


  • Journalists are nice

As scary as they may seem at first, they aren’t bloodthirsty monsters who feed off your fears and crave every opportunity to bite that tasty head of yours off. In fact 95 per cent of the time they are super friendly. Just be aware of their deadlines.


  • Put your clients first

No matter how many clients you have and how many accounts you manage, every business must feel like they are your priority. Be there for your client at all times. Be approachable and accessible. This is the key to a long and fruitful relationship.


  • Audience is key

Want to be a brilliant PR specialist with multiple award-winning campaigns under your belt? Always remember your audience.


  • Social media takes ages

Planning posts and managing social media for a client is a super fun yet extremely lengthy process. It requires patience and hard work, but is ultimately rewarding.


Overall, my two weeks were absolutely incredible. I feel blessed to have been a part of the talented and supportive Brighter Comms team who made me certain that a career in the communications industry is definitely something I would love to pursue further.

This internship was my first go at real PR, my first little step into the future. Now I wonder what step two has in store for me and where it’s going to take me.