01.05.2012 Why food and social media make the perfect recipe

In the ever-changing world of social media, there always seems to be a hot new platform, a new trend and new clever ways for brands to connect with their audience online. It’s the dynamic, ever-changing nature of the social web that we love, and helping our clients navigate the minefield of opportunity it presents gives us huge satisfaction.

One aspect of social media that doesn’t seem to be going anywhere anytime soon is the trend for taking (and sharing) photos of what you eat.

Whether browsing your favourite food blog (see below for a list of food blogs we love), seeking out new recipes, or snapping and sharing the food you’re eating on Twitter or Instagram, multitasking at the table seems here to stay.

This fab infographic by Flowtown, designed by Column Five, demonstrates how foodies are taking over social networks, or put another way, how food porn is becoming the new….(complete this sentence).

food and social media infographic

One stat that caught our attention is that a huge 49 percent of young people ages 18 to 32 saying they text and tweet while they eat. And the millennials aren’t alone. Our Managing Director bombarded her Instagram feed with food-related snaps on a recent visit to Barcelona. The rich jewelled reds, greens and yellows of a stall dedicated solely to chillies at the city’s famous La Boqueria food market was too much to resist, and looked even better through one of those nifty filters.

instagram la boqueria chilli barcelona

So what does this mean for those in the food and hospitality trade?

We advise food businesses and restaurants in Cardiff and south Wales on their public relations and online marketing activity, and we know that social media delivers measurable results for small establishments that just can’t afford the old-school big advertising and PR spends.

As this infographic proves, even if a dish is too good to share in real life,  increasing amounts of us are turning to social networks to share our meals and foodie inspiration. So it makes sense to dive in and take full advantage of social networks, using the appropriate platforms to inspire and excite potential customers about your culinary creations.

Anyway, enough food talk, I’m off to make a (rustic)  sandwich.

Now, where did I put my iPhone again?

Our favourite food blogs in Cardiff/south Wales

Eat Sleep Food

Paned a chacen (Welsh language)

Your last mouthful

Cardiff Bites

Define Dining

Gourmet Gorro